Steve Ballmer said, “9 out of 10 PC users are running Windows.” This may be true, but is that something to brag about when you blatantly rip off a competitor’s marketing strategy like this?
Lone, iconic logo above the door.
T-shirted staff with lanyards.
Glass windows from top to bottom.
Wide open store layout with minimal product placement.
All identical to an Apple Store. Lame.
Microsoft doesn’t necessarily have a bad product in Windows. What they have is an identity problem as a company. Maybe Steve Balmer should enlist different “developers” the next time Microsoft designs a retail store.
HT: Carlos Whitaker
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