This is a video of Steve Ballmer, CEO of Microsoft, discussing Apple’s unveiling of the iPhone back in 2008. Watch, then discuss:
I almost can’t help but feel bad for ol’ Steve (Windows Steve, not Apple Steve). Here’s a man who truly believes in his product, yet is directing a company that is clearly missing the “it” factor.
Need some proof? Ballmer’s own words:
In six months [Apple] will have the most expensive phone by far in the marketplace, and, let’s see! Let’s see how the competition goes.
I wonder if he’s still wanting to “see” how the competition is going. The iPhone doubled it’s market share in the first quarter of 2009, a jump that heretofore has been unheard of. The iPhone has busted the doors off the mobile device market, so much so that competitors are being forced to copy in order to survive.
Ballmer is right: The iPhone is one of the most expensive mobile devices on the market today. My question is this: Why does cost not matter to consumers when it comes to the iPhone? What does it have that other competing products do not?
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